There are a lot of things that are important to me: eating local, natural, healthy, organic food, is fairly high on my list. In the best of times I order my vegetables and cheese online from a local farmers’ cooperative, or buy them at my village’s farmers’ market. I buy a variety of food at the grocery store and try to balance a healthy diet with cravings for junk food and need for efficient preparation. Another thing that is high on my list is buying quality toys for my children. While they do have their fair share of small plastic pieces, I try to restrict it to Playmobile figures, which while plastic are wonderful for both their design and inciting children to use their imagination while playing.
But these aren’t the best of times, as I’m sure you’ve noticed. Now, instead of choosing a product based on a multitude of factors- where it came from, the process through which it was grown or manufactured, how much chocolate it contains- there is really just one deciding factor left.
And it’s not just for food stuffs either. While I’ve never been a big brand name shopper, unless it was at a thrift store, brand names are certainly out of the question at the moment. I am most likely to look at the quality and price.
After all a pair of bargain pants aren’t a bargain if you have to replace them in three months. Nor is food a bargain if it gives you a tummy ache and even your cats turn their nose up at it. Quality is important, but it’s no longer the final, deciding characteristic in my purchasing decisions.
As things get tighter and tighter, I’m afraid that at the moment, it always comes down to how much something costs.
And you? Is the price the deciding factor for you? Or do you consider other things like quality, usefulness or style to be equally or more important?