How to Market Your Etsy Shop

by Kelly · 10 comments

in Repeats

This post was originally published on May 29, 2008. I was thinking about ways to market my Etsy shop. I still haven’t hit on the perfect formula, but I haven’t given up trying!

Etsy is a great place, not just for finding the perfect handmade present, but for selling your own creations. The problem is that, with over 120,000 sellers in 127 different countries, it can be hard to separate yourself from the pack and be seen, let alone sell your stuff.

Sometimes it can be easy. If you have something unique to sell in a popular category, or something that not a lot of people have to offer, you will stand out. But what to do when you are like me: selling something that many other people sell and hoping that design and that indescribable je ne sais quoi will set you apart.

The solution: prioritize, advertise, network-ize.

Prioritize. Etsy orders items chronologically, so the most recently listed items appear first. If you want to be in the top results of a search or a category then list or relist your goods every day. When I first started selling on Etsy I listed a whole bunch of things at the same time. I had a quite a few sales and then things died down. Now I’ve started renewing and relisting items one at a time, so that every day something new appears.

Advertise. One of the best places to advertise is on Etsy itself. They have showcases for the different categories of goods sold plus a main showcase, all of which link to items in your shop directly from the main page. It’s a good way to add visibility to your shop without paying too much money. Another good way to advertise is through your blog or social network homepage. If you already have a visible web presence than exploit it; goodness knows I mention Babycat Goods enough! It might also be a good idea to buy advertising on some of the blogs that showcase their favorite Etsy finds. One of my preferred blogs is Etsy Love. It runs ads through Project Wonderful, making it easy to advertise on the site. I also have business cards for Babycat Goods; anytime I send anyone anything through the mail, be it a book through Book Mooch, something I sold on Ebay or just a letter, I include a business card.

Network-ize. My business cards also serve me well for face to face networking. I’m a firm believer in networking and I’ve made sure that my ‘in real life’ contacts know about my Etsy shop (as well as my blog). But networking doesn’t just have to be face to face. There is a large Etsy community with forums, specialty groups and much more. Participating in these can raise your profile significantly. Last but not least, there are many other sites specifically devoted to Etsy shops. Two of my favorites are the Etsy Shops Directory at We Love Etsy and All Things Handmade.

My shop on Etsy is an outlet for my creativity as well as a chance to earn extra snowflaking money. As with anything, it’s not as easy as it looks to make it a success. Following these three guide rules however, can increase your chances as they have mine.

Do you buy things on Etsy? What are your favorite shops?


1 Lucie @ Unconvention January 2, 2009

I haven't bought anything on Etsy yet, but I just love browsing all the different sellers. I am especially in love with all of the old vintage books you can find that have been recycled into journals.

I don't make anything worth selling on Etsy, but I am going to pass this on to my friend who is about to start an Etsy shop.

<abbr>Lucie @ Unconventional Origins´s last blog post..Ringing in the New Year Part II – an Alternative to Resolutions</abbr>

2 Vintage Mommy January 2, 2009

Lucie, I love those journals too. I’ve seen some “in person” and they’re so great!

I have an etsy shop, but I’ve never posted any items. I gave up my craft business last winter, but I’m hoping to revive it with a new product.

Thanks Kelly for some ideas about making the most of it – the cards make a lot of sense!

Vintage Mommy´s last blog post..Holidays by Hand: Food Glorious Food!

3 Sandi January 7, 2009

I love etsy! I have bought and sold some stuff and helped a friend get her site going on there, too.
I am at

Sandi´s last blog post..Monday night…

4 TheOldPostRoad February 23, 2009

I enjoy shopping on etsy, but cannot figure out how to best sell my paintings. I am wondering if I should make notecards or prints and try to sell those.
Would love some ideas for marketing.

TheOldPostRoad´s last blog post..Church on the Plain – Original Painting

5 adella March 29, 2009

Thanks for the tips. I started a site not too long ago and have been trying to figure out what is the best way to market (on a low budget of course).

6 Archer Studios April 7, 2009

Great tips. I’ve had some success – opened shop in Dec. but didn’t get around to posting until Feb due to a family illness. Recently I’ve had a few sales trickle in, but I’m focusing on outside marketing more now.

Thanks for the food for thought!

Archer Studios´s last blog post..Red Woodflower Brooch – Made From Eastern Red Cedar and Wood Shavings

7 Kelly Allen October 29, 2009

Thanks for the article. Site is up and running. Continuing homework on marketing.

8 kelley g November 24, 2009

Thank you for the great tips! I’ll definitely take a look at Etsy Love.

Alex Kelley Jewelry
.-= kelley g´s last blog ..Pinot Noir Necklace =-.

9 Tammy December 1, 2009

I’ve bought a bag, and some perfume on Etsy. I really love Sweet Anthem’s perfumes. They’re really fabulous. My friend and I both buy from Etsy and love sharing what we’ve bought with each other.

I sell cute hair accessories, earrings, and fabric-button based products. I also have some adorable packaging and gift-wrap type products for sale which I’ve found while living here in Japan! My shop is
.-= Tammy´s last blog ..French Strawberries – Magnet Set (6pk) =-.

10 ArtistsOfEtsy May 2, 2010

Wonderful blog, very insightful!

I’d like to just add that Etsy shops can be advertised at Artists Of Etsy for as low as $6.00. We market each shop by displayed your etsy-mini in our gallery of shops.

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